Jayson has crafted a profession from his passion and would love to share his opinion, and that is all it is, on New Zealand wine. Forget infomercials and advertising as Jayson Bryant is completely independent of the wine industry and has no hidden agenda other than telling the public about wine.

Jayson’s roots in wine began when his father literally dragged him round France and injected his passion into him. From the age of 8 his family took month long holidays in France travelling through all regions and sampling their wine.

Bored of normal retail and it’s traditional values Jayson Bryant observed that the wine industry was stale and embarked on a personal mission to change it. Through Wine Vault TV and his use of social media he started to inform the New Zealand public about wine through the internet.

Jayson Bryant now has a segment on a national radio station and has appeared in many publications. It always troubled Jayson to observe the stuffiness of the industry–conceited sommeliers, snobby shopkeepers unwilling (or unable) to educate their customers, and seemingly mystical conventions all combine to make wine seem intimidating to the uninitiated. Wine Vault TV has reinvented the concept of wine tasting in New Zealand and along the way found a new and willing audience. In addition to encouraging straightforward wine tasting, Jayson educates viewers about the effects of regional factors (soil, sun, wind) on wine flavours, and how to buy wine.